hey, i’m sam.
Growing up as a competitive dancer, it was only natural for me to join the UNC Charlotte dance team during my freshman year and become an NBA dancer for the Charlotte Hornets, representing my hometown my sophomore year. The feeling of running onto the court and cheering for the city I grew up in was an unmatched experience. At just 19 years old, I was the youngest person ever to make the team. However, it was during an interview with a media outlet that I realized I had been ignoring my passion for the media industry, which I had developed at a young age.
It all began when I taught myself how to use iMovie, creating recaps of my middle school summers. As I progressed through high school, my interest in video editing continued to grow, and I even took on the responsibility of hosting and editing the morning announcements.
During my time as a dancer in the NBA and college, I wished I had known how to leverage my fanbase and build an online presence.
Realizing that I wanted to pursue a career in media, I made the decision to step away from the team during my junior year and worked at Ryan Seacrest Studios at Levine Children's Hospital. It was there that my passion found a new outlet as I hosted a sports show called "Sports with DJ Sammy G," that was broadcasted to over 300 pediatric patients. This experience opened doors for me, leading me to work with a local media outlet where I had the privilege of interviewing the Carolina Panthers, various teams from the ACC and SEC, and even the Charlotte Hornets — a full circle moment.
As my journey in the media industry progressed, I realized that I had missed out on a valuable fanbase that was right in front of me during my time as an NBA dancer. Looking back, I wished I had known how to effectively leverage my platform and create a strong online presence that would have propelled my career to new heights.
Immediately after college, I landed a position as a video editor at ESPN, an experience that opened my eyes to the vital role video editing plays in establishing a compelling personal brand. It was during this time that I became determined to find a more accessible solution, particularly for athletes who have a built-in fanbase at their disposal.
I TOOK WHAT I DID AT ESPN AS AN EDITOR AND LEARNED HOW TO DO IT ON MY PHONE.
As my career progressed, I had the opportunity to become the Director of Social Media at a professional athlete gym. In this role, I had the privilege of overseeing various business and athlete accounts while managing an incredible social media team. It was during this time that my desire to make content creation accessible to athletes grew stronger.
Becoming a marketing agent allowed me to secure brand deals for professional athletes and create captivating content for their partnerships. This experience further fueled my passion for branding.
When NIL regulations were initially introduced, I knew it was the perfect opportunity for athletes to leverage their platforms. However, I also understood that most athletes wouldn't have the time to acquire years of editing skills like I had. They needed to tap into deals and build their brands quickly. This drove me to teach athletes how to create brands using their phones on a larger scale.
While I was working at ESPN, I realized what truly sparked my passion: connecting with athletes and diving into their stories beyond their analytics. This discovery led me to make a bold decision and leave ESPN to launch my own YouTube channel. I wanted to create a platform where I could interview professional athletes and showcase their lives off the field. The channel gained significant traction and became a catalyst for my next exciting venture.
Fueled by my love for storytelling, I established a non-profit, running camps in Saint Croix, Saint Thomas, and Honduras with the goal of providing athletes with training in media professionalism, mental skills tactics, and financial literacy.
For the first year and a half after NIL was legalized, I worked at a marketplace and launched an educational platform specifically tailored to help athletes thrive in the NIL space. I ran a content creation crew with athletes from different universities, and together, we created educational content for other athletes. I traveled to various universities, teaching my editing skills that I had honed over my entire sports career.
During my pursuit of a Master's degree in Media Psychology, I utilized my NIL expertise to conduct the first neuropsychology study on NIL. The study showcased a $50 user-generated content piece has the potential to outperform a professionally produced advertisement that cost $22,000.
With my experience as a verified creator for CapCut, the editing application owned by TikTok, and my background as an NBA and college dancer, I possess a comprehensive understanding of the tremendous power behind leveraging fan bases and establishing a strong online presence.
I am dedicated to assisting athletes in navigating the ever-evolving digital landscape to create a significant impact in the online world like I wish I did when I had the chance.
What People Are Saying
“Sam Green is one of the few people I know who is truly invested in the power of the athlete. In my time as a member with the Marketpryce content crew, Sam strived to make me the best version of myself. Monthly calls to maximize my personal brand, sending me content ideas that would match my style, and daily check-ins just to make sure I have my head on my shoulders are all qualities that make her such a great mentor. Sam never fails to let me know how much she genuinely cares for me not only as an athlete, but as a person as well!”
Cameron Baisden, FSU Cheer
“Sam Green is someone that you definitely want on your team. As an athlete who is always trying to get better in the NIL space, she has been extremely helpful to me and my growth. Not only does she help with ANY quick questions that I may have, she always goes above and beyond to tell me about the newest and greatest ways to up my game. Sam comes from a place of understanding athletes, their schedules, and how crazy our lives can be (not something that I can say I have found in many people). She has a great balance of maintaining increasing results, and educating me and others on how to get better at whatever we aspire to do.”
Alex Glover, SMU Volleyball